Gemini_CTRL_SIX_CTRL_SIX_USB_DJ_Mixer_1287435933000_714848.jpg' alt='Drivers Gemini First Mix Pro Usb Dj Controller' title='Drivers Gemini First Mix Pro Usb Dj Controller' />DJ Equipment Packages e. Bay. DJ Equipment Packages DJ Equipment Musical Instruments Gear. All Categories. Antiques. Art. Baby. Books. Business Industrial. Cameras Photo. Cell Phones Accessories. Clothing, Shoes Accessories. Coins Paper Money. Collectibles. ComputersTablets Networking. Consumer Electronics. Crafts. Dolls Bears. DVDs Movies. Entertainment Memorabilia. Gift Cards Coupons. Health Beauty. Home Garden. Jewelry Watches. Music. Musical Instruments Gear. Pet Supplies. Pottery Glass. Drivers Gemini First Mix Pro Usb Dj Controller' title='Drivers Gemini First Mix Pro Usb Dj Controller' />Real Estate. Specialty Services. Sporting Goods. Sports Mem, Cards Fan Shop. Stamps. Toys Hobbies. Google is compensated by these merchants. Payment is one of several factors used to rank these results. Tax and shipping costs are estimates. TepTronics provides a variety of products at very competitive prices. With solutions for both car, home, mobile marine TepTronics is considered one of the worlds. Buy DJ headphones at Gear4music. DJ headphones from AKG, Audio Technica, Behringer, Beyerdynamic and Sennheiser and more available now with rapid delivery. Drivers Gemini First Mix Pro Usb Dj Controller' title='Drivers Gemini First Mix Pro Usb Dj Controller' />Travel. Video Games Consoles. Shop for the Numark CDMix USB SelfContained DJ System and receive free shipping on your order and the guaranteed lowest price. Native Instruments Just Got A 5. Million Investment What Next While the DJ community continues to watch Native Instruments with a simplistic when will we see Traktor Pro 4 lens, the Berlin based company has been busy raising cash. Theyve received a massive investment of 5. EMH, a private equity firm. Keep reading for the details. EMHs Native Instruments Investment. As reported on Crunchbase, Native Instruments raised 5. EMH, a private equity firm providing growth capital for technology enabled companies. EMH did this under their Digital Growth Fund which is dedicated to the digital transformation of small and medium sized enterprises SMEs in Europe according to Investment. Europe. net, Native Instruments marks the funds first investment in a music technology company. This might feel familiar to previous massive business moves in the industry. Top of mind is when Pioneer sold their DJ division to investment firm KKR for 5. In the years following, weve seen Pioneer DJ start churning out non stop product updates to all of their lines with a focus on maximizing return on investment. Its not hard to imagine. What Problems Could 5. SolveNative Instruments will continue to improve upon several of its existing products aimed at innovating around the DJ producer experience, including the popular DJing software Traktor and the Stems technology, which breaks tracks into its component parts for live remixing. Billboard. Fifty million dollars is a lot of cash but when receiving such a large sum from an investment firm, theres often a very clear plan for how that investment will pay out. Native Instruments leadership would have been expected to present a number of profitable solutions to problems that a large financial investment could solve for the company. Heres a few totally speculative high level problems that I can easily imagine being on their shortlist Unstick slow development in the DJ division. While Stems were an interesting new workflow, Traktor has felt mostly abandoned in recent years, with only occasional updates that feel like maintenance instead of innovation and modernization. Bridging the gap between production and live performance workflows. NI started to do this with Stems, but there could be a new hardwaresoftware workflow that would actually change how electronic musicians perform. For example, instead of requiring DJs to buy all new Stems content, what if Traktor had a built in tool for creating Stems from normal tracks using machine learning Designing, prototyping, and bringing to market a standalone with Traktor DJ built in Kontrol lineup. Native Instruments biggest success in the DJ world was the original Kontrol S4. Could you imagine a standalone S4, and how popular it might be What about standalone versions of every Kontrol product Actually toppling Pioneer DJs stranglehold. The Japan based industry giant still has a firm grasp on the DJ industry with their players, mixers, and controllers. While Denon DJ and other In. Music companies have submitted their own challengers to the ring, sales numbers that weve seen dont seem to show a massive shift in what gear people are buying. Like Pioneer DJ, Native Instruments has the complete ecosystem solid, tested software with highly integrated hardware. What if they designed their own CDJ or DDJ killersThere does seem to be a big focus on the future of music creation, not curation, in the language around the investment. We suspect this is because, historically, music production appears to have been the biggest money maker for NI. Check out this quote from their CTO We believe music creation products and services should be integrated in a more appealing, intuitive and cohesive way. We foresee an easily accessible music creation ecosystem that connects user centric design, with powerful technology and data, to further enable the music creators of today, and welcome the new creators of tomorrow. V Cap 2 Games more. Mate Galic, CTO and President of Native Instruments. Hiring Talent The First Step. One thing is very clear from the coverage of this financial transaction Native Instruments wants to first focus on getting the right people employed in their offices to take on the challenges. If youve watched the companys Careers page over the last year, its seemed that theres a gap in leadership on the DJ side of the company. They continue to look for a Director Of DJ Products  someone to create and drive softwarehardware visions forward. Native Instruments will be focused on recruiting tech talent in Berlin, Los Angeles and London in the coming year. The company has made a handful of key hires in Berlin and Los Angeles over the last 1. Meta. Pop, whose former CEO Matthew Adell now serves as Native Instruments chief digital officer. Billboard. Chime in What do you think Native Instruments shouldwill do with their massive cash influx Let us know in the comments below.